For Black Friday 4K TVs, my best overall pick is the TCL QM7L, whose 144Hz panel and SQD-Mini LED design make it the strongest fit here for fast gaming and bright-room viewing. The LG QNED84B is a larger 65-inch Mini LED alternative, while the Samsung S85H OLED is the premium choice for contrast-focused movie watching. The lineup also includes lower-cost LED sets, compact 43-inch TVs, and a smart monitor, so the main tradeoffs are screen size, contrast, refresh rate, and platform. A deal only makes sense when those features match your room and use; a smaller or simpler TV can be a better buy than paying for performance you will not use. Read on for my full breakdown and a guide to choosing among these Black Friday 4K TVs.
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Key Takeaways
- The TCL QM7L is the most performance-focused pick: its 144Hz refresh rate and SQD-Mini LED positioning set it apart from the more straightforward QLED and LED models.
- Large-screen premium choices split by picture priority: the 65-inch LG QNED84B uses Mini LED, while the Samsung S85H is the OLED option for buyers prioritizing contrast.
- Several 43-inch options serve different needs: Hisense E6 models offer QLED color, the A6 and LG UA77 use standard LED, and the Samsung M7 is a monitor as well as a display.
- Smart TV platform choice matters across this lineup: Fire TV, Roku, Google TV, and webOS each shape how viewers find and organize streaming content.
- Model names and bundles need close checking: the Samsung M70H TV and M70F smart monitor are distinct products, and the M70H bundle should be compared with the standalone TV on included items.
| Black Friday 4K TV | Screen size | Resolution | Refresh rate | Display |
|---|---|---|---|---|
| Hisense E6 Cinema Series 43-In | 43 inches | 4K UHD | 60 Hz | LCD/LED QLED |
| Insignia 55-Inch F50 Series 4K | 55 inches | 4K UHD (2160p) | 60 Hz | LED |
| Hisense 43-Inch E6SR Series Hi | 43 inches | 4K UHD | 60 Hz | Hi-QLED, direct LED backlight |
| LG 65-Inch QNED evo QNED84B Mi | 65 inches | 4K | Up to 144 Hz | Mini LED |
| Samsung 43-Inch Class M70H Ser | 43 inches | 4K | 60 Hz; DLG up to 120 Hz | Mini LED, direct LED backlight |
| Roku Select Series 50-Inch 4K | 50 inches | 4K (2160p) | 60 Hz | 4K UHD QLED, direct LED with dimming |
| Hisense A6 Series 43-Inch 4K U | 43 inches | 4K UHD | 60 Hz | LCD with LED backlight |
| LG 43-Inch UA77 Series 4K UHD | 43 inches | 4K UHD | 60 Hz | LED |
| Hisense 43-Inch S5 DécoTV 4K U | 43 inches | 4K | 60 Hz | 4K UHD QLED, full array |
| Samsung 43-Inch M7 | 43 inches | 4K UHD | — | — |
| Samsung S85H Series 65-Inch 4K | 65 inches | 4K | 120 Hz | — |
| TCL 55-Inch QM7L Series 4K SQD | 55 inches | 4K | — | — |
| Samsung 43-Inch M70H Mini LED | 43 inches | 4K (3840 × 2160) | 60 Hz | — |
| TCL 55-Inch T7 Series 4K QLED | 55 inches | 4K | — | — |
More Details on Our Top Picks
Hisense E6 Cinema Series 43-Inch 4K UHD QLED Smart Fire TV
For a compact screen that puts HDR format support ahead of high refresh rates, I’d shortlist the Hisense E6 Cinema Series. Its QLED panel supports Dolby Vision and HDR10+, giving compatible films and shows more format flexibility than the Insignia F50, which lists HDR10 only. Fire TV and Alexa also bring streaming and voice controls together, while the ambient light sensor can adjust brightness as room lighting changes. The tradeoff is its 60 Hz refresh rate: MEMC and Game Mode Plus help with motion and casual gaming, but they don’t make it a high-refresh gaming set. Its 14-watt speakers are another reason to budget space for external audio if sound matters. Compared with the Roku-based Hisense E6SR, this model suits viewers who prefer Fire TV and broader HDR format support.
Pros:- QLED display supports Dolby Vision, HDR10, HDR10+, HDR10+ Adaptive, and HLG.
- Fire TV and Alexa combine streaming access with voice control.
- Ambient light sensing can adapt screen brightness to room conditions.
- MEMC motion enhancement and Game Mode Plus support everyday action viewing and gaming.
Cons:- The 60 Hz refresh rate is less suited to high-frame-rate gaming than the LG QNED84B.
- 14-watt, two-channel built-in audio may call for an external sound system.
Best for: Viewers furnishing a smaller room who stream HDR films and prefer Fire TV with Alexa built in.
Not ideal for: Competitive gamers or buyers who want stronger built-in sound, since the panel is 60 Hz and speaker output is 14 watts.
- Screen size:43 inches
- Display:LCD/LED QLED
- Resolution:4K UHD
- Refresh rate:60 Hz
- HDR formats:Dolby Vision, HDR10, HDR10+, HDR10+ Adaptive, HLG
- Smart platform:Fire TV
- Audio output:14 watts, Dolby Atmos
- Connectivity:Wi-Fi 6
Our verdict“Choose the Hisense E6 if you want a compact Fire TV with broad HDR support and can accept 60 Hz gaming and modest built-in audio.”
Insignia 55-Inch F50 Series 4K UHD LED Smart Fire TV with Alexa Voice Remote
The Insignia F50 earns its place for buyers who want a 55-inch 4K screen and familiar streaming tools without prioritizing advanced picture hardware. Its Fire TV interface, Alexa remote, and three HDMI ports make it straightforward to connect a console, streamer, or cable box. The listed 300-nit brightness and HDR10 support are more basic than the broader HDR format coverage on the 43-inch Hisense E6, so this is a screen-size-first choice rather than the stronger pick for HDR movie viewing. Insignia lists a 120 Hz Motion Rate, but the panel refresh rate is 60 Hz; buyers should not mistake the motion label for a native high-refresh panel. DTS Virtual:X adds a virtual surround effect, though the 10-watt speakers remain limited compared with a separate audio setup.
Pros:- 55-inch 4K UHD screen offers more viewing area than the 43-inch Hisense models here.
- Fire TV includes streaming apps and free ad-supported content access.
- Three HDMI ports plus Ethernet, USB, optical, and other connections support varied devices.
- Alexa Voice Remote and smart-home features add convenient voice control.
Cons:- HDR is limited to HDR10, with listed peak brightness of 300 nits.
- The actual panel refresh rate is 60 Hz despite the 120 Hz Motion Rate label.
- 10-watt built-in speaker output may be underpowered for a large room.
Best for: Households seeking a 55-inch 4K Fire TV for everyday shows, streaming, and several connected devices.
Not ideal for: Film fans seeking richer HDR format support or gamers who need a native high-refresh panel.
- Screen size:55 inches
- Display:LED
- Resolution:4K UHD (2160p)
- Refresh rate:60 Hz
- HDR format:HDR10
- Maximum brightness:300 nits
- Smart platform:Fire OS
- HDMI ports:3
Our verdict“Pick the Insignia F50 if screen size and easy Fire TV access matter more than higher-end HDR or gaming performance.”
Hisense 43-Inch E6SR Series Hi-QLED 4K UHD Smart Roku TV (2026 Model)
I’d choose the Hisense E6SR when Roku’s simple channel-first interface and console-friendly features matter more than a larger screen. Its Hi-QLED color and Dolby Vision give it a stronger HDR foundation than the Insignia F50, while AI upscaling and noise reduction can help older or lower-resolution video look cleaner on a 4K panel. Game Mode Plus adds VRR and ALLM, features that can help reduce tearing and input delay with compatible gear; the refresh rate remains 60 Hz, so this is not a high-frame-rate alternative to the 144 Hz LG QNED84B. Roku TV, AirPlay, and compatibility with major voice assistants make it flexible for mixed-device households. At 43 inches, it is best for a bedroom, office, or smaller living area rather than a wide-seating main room.
Pros:- Hi-QLED color and Dolby Vision support vivid HDR viewing.
- AI 4K upscaling and noise reduction can improve lower-resolution content.
- VRR and ALLM are included with Game Mode Plus for compatible gaming devices.
- Roku TV supports Apple AirPlay and Alexa and Google Assistant compatibility.
Cons:- The 60 Hz refresh rate cannot match the smoother high-refresh capability of the LG QNED84B.
- The 43-inch screen may feel small in a large living room or for distant seating.
Best for: Roku users and casual console gamers furnishing a bedroom or compact living space.
Not ideal for: Buyers wanting a large main-room display or a native refresh rate above 60 Hz for fast gaming.
- Screen size:43 inches
- Display:Hi-QLED, direct LED backlight
- Resolution:4K UHD
- Refresh rate:60 Hz
- HDR formats:Dolby Vision, HDR10, HLG
- Smart platform:Roku TV
- Gaming features:Game Mode Plus, VRR, ALLM
- Audio:DTS Virtual:X
Our verdict“Choose the E6SR for a compact Roku TV with useful casual-gaming features, but look to the LG QNED84B for high-refresh play.”
LG 65-Inch QNED evo QNED84B Mini LED 4K Smart TV (2026)
Among these five, the LG QNED84B is the clearest fit for buyers who want a large screen and serious gaming flexibility. Its 65-inch Mini LED display and up-to-144 Hz refresh rate put it in a different class from the 60 Hz Hisense E6SR and Insignia F50, especially with a compatible gaming PC. VRR, FreeSync, ALLM, and Game Optimizer add tools for smoother play and easier settings control. For films, FILMMAKER MODE aims to preserve the intended presentation, while the α8 processor handles image and sound processing. The HDR list is limited to HDR10 and HLG, though, so the Hisense E6 offers broader listed HDR format support with Dolby Vision and HDR10+. Only two HDMI 2.1 ports are specified, which may constrain multi-device setups.
Pros:- 65-inch Mini LED display provides a large-screen format with detailed 4K pictures.
- Up to 144 Hz refresh rate with VRR and FreeSync supports smooth compatible gaming.
- Game Optimizer, Game Dashboard, and ALLM offer useful gaming controls.
- FILMMAKER MODE and webOS streaming features suit varied film and TV viewing.
Cons:- HDR support lists HDR10 and HLG, while the Hisense E6 also supports Dolby Vision and HDR10+.
- Only two HDMI 2.1 ports are specified for high-bandwidth connections.
- 144 Hz use requires a compatible PC graphics card.
Best for: Gamers and film viewers who want a large 65-inch Mini LED screen, high refresh rate, and modern gaming features.
Not ideal for: Buyers who prioritize Dolby Vision or need more than two HDMI 2.1 connections for high-bandwidth devices.
- Screen size:65 inches
- Display:Mini LED
- Resolution:4K
- Refresh rate:Up to 144 Hz
- HDR formats:HDR10, HLG
- Processor:α8 AI Processor 4K Gen3
- Smart platform:webOS
- HDMI 2.1 ports:2
Our verdict“Choose the LG QNED84B for a big, high-refresh Mini LED TV and gaming features, but not if Dolby Vision or multiple HDMI 2.1 inputs is a priority.”
Samsung 43-Inch Class M70H Series 4K Mini LED Smart TV (2026)
The Samsung M70H brings Mini LED contrast to a compact 43-inch format, making it a distinct option for a desk-adjacent room or smaller viewing area. Samsung TV Plus and Gaming Hub add built-in entertainment choices, while the listed 350-nit brightness and HDR10+ support give it a more specific picture-and-service mix than the Roku-based Hisense E6SR. Still, the M70H’s standard refresh rate is 60 Hz; its DLG mode can reach 120 Hz for gaming, but the product information says that mode reduces image sharpness. Its software-based Mini LED dimming also differs from the LG QNED84B’s Mini LED setup and does not make this a direct substitute for the LG’s 144 Hz gaming capability. Some smart services require internet access and a Samsung Account, a limitation for buyers who prefer account-free viewing.
Pros:- Mini LED technology and software-based dimming are designed to improve contrast and highlight detail.
- Samsung TV Plus provides more than 750 subscription-free channels.
- Gaming Hub groups console, cloud, and gaming apps.
- HDR10+ and 4K resolution support detailed compatible content.
Cons:- The native refresh rate is 60 Hz; DLG 120 Hz reduces image sharpness.
- The dimming system is software-based rather than full-array hardware-based.
- Some smart services require an internet connection and Samsung Account.
Best for: Samsung users seeking a compact Mini LED TV with built-in free channels and a consolidated gaming hub.
Not ideal for: Gamers who want sharp 120 Hz play or buyers who prefer smart features without an internet connection and Samsung Account.
- Screen size:43 inches
- Display:Mini LED, direct LED backlight
- Resolution:4K
- Refresh rate:60 Hz; DLG up to 120 Hz
- Maximum brightness:350 nits
- HDR format:HDR10+
- Smart features:Samsung TV Plus, Gaming Hub
- Screen finish:Glossy
Our verdict“Pick the M70H for compact Mini LED viewing and Samsung’s built-in channel and gaming services, not for uncompromised high-refresh gaming.”
Roku Select Series 50-Inch 4K QLED Smart TV (2026)
For a buyer who wants a larger screen and a straightforward streaming setup, I’d put this 50-inch Roku QLED ahead of the smaller Hisense A6 and LG UA77. Roku’s simple home screen, voice search, free live TV, and broad voice-assistant support make everyday viewing easy to manage, while AirPlay 2 and four HDMI ports offer practical flexibility for shared households. HDR10, HDR10+, and HLG cover several common HDR formats, but the listed 250-nit brightness and 60Hz refresh rate set modest expectations for bright-room HDR and fast motion. Unlike the Hisense S5 DécoTV, it doesn’t list MEMC motion enhancement; its strengths are a bigger screen and a familiar interface, not gaming performance. I’d choose it for streaming convenience, not for a high-impact HDR or sports upgrade.
Pros:- 50-inch 4K QLED display supports HDR10, HDR10+, and HLG.
- Roku platform combines streaming apps, free live TV, and voice search.
- AirPlay 2 and support for Roku Voice, Siri, Alexa, and Google Assistant add device flexibility.
- Clear-speech features, Bluetooth headphone mode, and a remote finder add useful everyday conveniences.
Cons:- 60Hz refresh rate and no listed motion enhancement limit its appeal for fast-action viewing.
- Listed maximum brightness of 250 nits may constrain HDR impact in bright rooms.
- Glossy screen finish can reflect room lights and windows.
Best for: Households prioritizing a simple Roku interface, free live TV, and a 50-inch screen for everyday streaming.
Not ideal for: Sports and competitive-gaming viewers seeking motion enhancement or a refresh rate above 60Hz, and buyers who want especially bright HDR.
- Screen size:50 inches
- Display:4K UHD QLED, direct LED with dimming
- Resolution:4K (2160p)
- Refresh rate:60 Hz
- HDR formats:HDR10, HDR10+, HLG
- Maximum brightness:250 nits
- HDMI ports:4
- Smart features:Roku, AirPlay 2, Miracast, voice control
Our verdict“Choose this Roku for an easy-to-use 50-inch streaming TV, but pick the Hisense S5 DécoTV if motion enhancement matters more.”
Hisense A6 Series 43-Inch 4K UHD Smart Google TV (43A6H)
I’d give the Hisense A6 the compact-gaming role because its variable refresh rate and auto low latency mode bring useful console features to a 43-inch 4K set. That gives it a more gaming-focused case than the Roku Select, which offers a larger screen and more HDMI ports but lists no motion enhancement. Google TV, built-in Chromecast, and Google Assistant also make streaming and casting familiar for Android households. Dolby Vision and HDR10 provide format support, though the listing gives no brightness figure, so I wouldn’t assume HDR will look especially forceful. The 60Hz panel is still a limit for high-frame-rate play, and its software update support date is unknown. Compared with the LG UA77, the A6 is the more explicit pick for console latency features; the LG adds AirPlay 2 and cloud-gaming options.
Pros:- Variable refresh rate and auto low latency mode support responsive console play.
- Dolby Vision and HDR10 are supported.
- Google TV, Chromecast built-in, and Google Assistant combine streaming, casting, and voice control.
- AI upscaling is listed for improving the presentation of non-4K content.
Cons:- 60Hz refresh rate limits high-frame-rate gaming and fast-motion performance.
- Software update support date is not specified.
- Three HDMI ports provide fewer connections than the Roku Select’s four.
Best for: Console players furnishing a smaller room who want 4K, VRR, and automatic low-latency mode without a large screen.
Not ideal for: Gamers seeking refresh rates above 60Hz or buyers who want a clearly stated long-term software update schedule.
- Screen size:43 inches
- Display:LCD with LED backlight
- Resolution:4K UHD
- Refresh rate:60 Hz
- HDR formats:Dolby Vision, HDR10
- Gaming features:Variable refresh rate, auto low latency mode
- Smart platform:Google TV with Google Assistant
- HDMI ports:3
Our verdict“Pick the A6 for a compact 4K TV with console-friendly VRR and low-latency features, not for high-refresh-rate gaming.”
LG 43-Inch UA77 Series 4K UHD LED Smart TV with webOS 25 (2025)
The LG UA77 stands out for buyers who want a compact TV that can also serve as a cloud-gaming screen. Support for GeForce NOW and Xbox Cloud Gaming gives it a different role from the Hisense A6, whose listed gaming strengths focus on VRR and low-latency console play. LG’s webOS 25, more than 350 free LG Channels, AirPlay 2, and Google Cast make the set a flexible living-room hub; the α7 Gen8 processor and HDR10 Pro are aimed at picture processing rather than a premium display panel. The tradeoff is a 60Hz refresh rate, and cloud gaming requires a subscription and compatible controller. Like the A6, it is a 43-inch 4K option, but I’d choose the LG for streaming and cloud play, not for high-refresh-rate gaming or extensive HDR format support.
Pros:- GeForce NOW and Xbox Cloud Gaming provide access to cloud-gaming services.
- webOS 25 includes streaming apps and more than 350 free LG Channels.
- AirPlay 2 and Google Cast suit households using a mix of Apple and Android devices.
- α7 AI Processor Gen8 and HDR10 Pro support picture processing.
Cons:- 60Hz refresh rate limits high-frame-rate gaming.
- Cloud gaming requires a subscription and compatible controller.
- Listed HDR formats are HDR10 and HLG, without Dolby Vision.
Best for: Viewers who want a 43-inch streaming TV with built-in cloud-gaming services and both Apple and Google casting.
Not ideal for: Players who need a refresh rate above 60Hz, or buyers who want Dolby Vision support or cloud gaming without subscriptions and extra hardware.
- Screen size:43 inches
- Display:LED
- Resolution:4K UHD
- Refresh rate:60 Hz
- HDR formats:HDR10, HLG
- Processor:α7 AI Processor 4K Gen8
- Smart platform:webOS 25
- HDMI ports:3
Our verdict“Choose the LG UA77 for webOS, casting, and cloud gaming in a compact room, but choose the Hisense A6 for listed console VRR and low-latency features.”
Hisense 43-Inch S5 DécoTV 4K UHD Smart Fire TV with Hi-QLED Color, Dolby Vision and Atmos
I’d choose the Hisense S5 DécoTV when the TV’s appearance matters nearly as much as its picture. Its Morandi white finish and sculpted central stand give it a distinct furniture-friendly look, unlike the black LG UA77 or the Roku Select’s frameless, conventional design. It also pairs QLED color with Dolby Vision and several other HDR formats, while MEMC is a listed motion-enhancement feature that the Roku Select lacks. Fire TV and Alexa voice control keep streaming straightforward. Those features don’t remove the limits of a 60Hz screen, and the built-in speakers are rated at just 16 watts across stereo channels. I’d treat this as a décor-conscious everyday TV, not a performance-focused gaming set or a replacement for a separate sound system.
Pros:- Morandi white finish and sculpted central stand offer a distinctive alternative to standard black TV designs.
- QLED display supports Dolby Vision, HDR10, HDR10+, and HLG.
- MEMC motion enhancement and AI 4K upscaling are listed features.
- Fire TV with Alexa voice control provides integrated streaming access.
Cons:- 60Hz refresh rate is a limit for fast-action gaming.
- Built-in stereo speakers provide 16 watts of output, which may not suit demanding audio setups.
- The supplied specifications do not list the number of HDMI ports.
Best for: Design-conscious buyers furnishing a living room or bedroom who want a white-finish 43-inch TV with built-in Fire TV.
Not ideal for: High-refresh-rate gamers and viewers who expect powerful built-in audio for a larger room.
- Screen size:43 inches
- Display:4K UHD QLED, full array
- Resolution:4K
- Refresh rate:60 Hz
- HDR formats:Dolby Vision, HDR10, HDR10+, HLG
- Motion enhancement:MEMC
- Smart platform:Fire TV with Alexa voice control
- Audio:Dolby Atmos; 16-watt stereo 2.0-channel speakers
Our verdict“Choose the S5 DécoTV for its distinctive finish, broad HDR support, and Fire TV; skip it if high-refresh-rate gaming or stronger built-in sound is the priority.”
Samsung 43-Inch M7 (M70F) 4K UHD Smart Monitor
The Samsung M7 is the outlier in this roundup: it is a smart monitor, not a conventional television, and the missing TV tuner changes what buyers can use it for. I’d shortlist it for a desk, studio, or spare room where one display needs to handle computer connections and streaming. Its 4K screen, USB-C, HDMI, and USB-A suit a mixed-device setup, while built-in apps and Samsung TV Plus allow viewing without a separate streaming box. SmartThings, Gaming Hub, and adaptive picture and audio features add versatility. Compared with the Roku Select, however, the M7 has no listed tuner for antenna or broadcast TV; compared with the LG UA77, its supplied details also don’t specify refresh rate or HDR formats. This makes it a practical hybrid, but a less complete choice for buyers shopping for a standard living-room TV.
Pros:- 4K UHD resolution serves detailed computer and streaming content.
- USB-C, HDMI, and USB-A support a range of connected devices.
- Built-in streaming apps and Samsung TV Plus reduce reliance on a separate streaming device.
- SmartThings, Gaming Hub, AI Picture Optimizer, and Active Voice Amplifier add multi-use features.
Cons:- No TV tuner is included for antenna-based broadcast viewing.
- Many smart features require internet access and a Samsung Account.
- The supplied product data does not specify refresh rate or HDR formats.
Best for: Remote workers, students, or studio-apartment residents who want a 4K desk display that also streams content.
Not ideal for: Buyers who rely on an antenna or cable connection through a TV tuner, or who need confirmed HDR and refresh-rate specifications.
- Screen size:43 inches
- Display type:Smart monitor
- Resolution:4K UHD
- Connectivity:USB-C, HDMI, USB-A
- Smart features:Streaming apps, Samsung TV Plus, SmartThings, Gaming Hub
- TV tuner:Not included
- Security:Samsung Knox
Our verdict“Choose the M7 for a 4K desk-and-streaming hybrid, but pick the Roku Select if you need a conventional TV with a larger screen and listed TV features.”
Samsung S85H Series 65-Inch 4K OLED Smart TV (2026)
For Black Friday shoppers prioritizing OLED contrast and responsive gaming, the 65-inch Samsung S85H brings together 4K resolution, a 120Hz refresh rate, and support for both G-SYNC and FreeSync Premium. Its self-emissive pixels can produce deep blacks, giving dark scenes definition that a Mini LED set such as the TCL QM7L approaches with local dimming rather than pixel-level control. The NQ4 AI Gen2 processor also handles upscaling, which can make lower-resolution streams look more at home on a large screen.
The tradeoff is that this is a bigger, more specialized pick than the TCL T7: it suits buyers who value black levels and high-refresh gaming, not those seeking a smaller, straightforward streaming TV. Its glossy screen may reflect room light, and G-SYNC requires a PC; picture and gaming results also depend on the source and graphics hardware.
Pros:- OLED pixels deliver deep blacks and an infinite stated contrast ratio
- 120Hz refresh rate with NVIDIA G-SYNC and AMD FreeSync Premium support
- AI processing supports scene enhancement, 4K upscaling, and color enhancement
- Four HDMI ports plus built-in Alexa, Wi-Fi, and Bluetooth
Cons:- Glossy screen can reflect windows and room lighting
- G-SYNC support requires a PC, and gaming results depend on the connected hardware
- Its large OLED format is less suited to buyers who need a smaller or more modest setup
Best for: Console and PC gamers who want a large OLED screen, 120Hz motion, and variable-refresh support for compatible hardware
Not ideal for: Bright-room viewers bothered by screen reflections, or shoppers seeking a compact TV or a setup that uses G-SYNC without a PC
- Screen size:65 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120 Hz
- HDR format:HDR10+
- Maximum display brightness:1300 nits
- Processor:NQ4 AI Gen2
- HDMI ports:4
Our verdict“Choose the S85H if OLED contrast and 120Hz gaming matter more to you than a smaller footprint or a reflection-resistant screen.”
TCL 55-Inch QM7L Series 4K SQD-Mini LED QLED Google TV, 144Hz
The TCL QM7L is the lineup’s pick for gamers who want high refresh rates and bright HDR without choosing OLED. Its 144Hz native panel, local dimming, and stated peak brightness of up to 3,000 nits are aimed at fast play and vivid highlights, while Google TV brings streaming and voice features together. Compared with the Samsung S85H, the TCL offers a higher listed refresh rate and a Mini LED approach to contrast; the Samsung instead has OLED’s pixel-level black control.
The Bang & Olufsen audio and Dolby Atmos support offer an appealing starting point for a TV sound system, but optional subwoofer and satellite speakers are not included. The panel has a glossy finish despite the product description’s anti-reflective claim, so I would not assume it eliminates reflections. This is a stronger fit for a bright, gaming-focused room than for buyers who chiefly want OLED blacks or a confirmed low-reflection surface.
Pros:- 144Hz native refresh rate with Game Accelerator 288 VRR
- Mini LED local dimming and stated peak brightness up to 3,000 nits
- AMD FreeSync Premium Pro and a Game Bar support gaming use
- Built-in Bang & Olufsen speakers support Dolby Atmos
Cons:- Glossy finish may reflect bright windows or lamps
- Subwoofer and satellite speakers are optional, not included
- Mini LED local dimming does not provide OLED’s pixel-by-pixel black control
Best for: Gamers and sports viewers who want a 55-inch screen, high refresh rate, strong HDR brightness, and Google TV
Not ideal for: Buyers who prioritize OLED-level pixel blacks, need a verified anti-reflective screen, or expect the optional speakers to be included
- Screen size:55 inches
- Display technology:Mini LED, QLED
- Resolution:4K
- Native refresh rate:144 Hz
- Peak brightness:Up to 3,000 nits
- Local dimming:Up to 2,100+ zones
- Operating system:Google TV
- Audio:Bang & Olufsen speakers, Dolby Atmos
Our verdict“Pick the QM7L for bright, fast-paced gaming and HDR, but choose the Samsung S85H if OLED black levels matter more.”
Samsung 43-Inch M70H Mini LED 4K Vision AI Smart TV Bundle
This 43-inch Samsung is the compact, ready-to-set-up bundle in this group. Mini LED processing, 4K resolution, and HDR10+ and HLG support give it a more ambitious picture feature set than a basic LED model, while Tizen, Vision AI, and Samsung TV Plus cover everyday streaming. The included HDMI cable, one-year extended protection plan, and beginner’s guide add practical setup help that the standalone TCL T7 does not list.
Its key limit is the 60Hz listed refresh rate. Motion Xcelerator with DLG 120Hz is not the same as a native 120Hz panel, so I would favor the TCL T7 or faster QM7L for buyers who prioritize high-refresh gaming. The Samsung’s 20-watt, 2.0-channel audio is also a modest built-in system. It makes more sense for a bedroom, office, or first TV setup than for a large living room or demanding home theater.
Pros:- 43-inch Mini LED 4K display with HDR10+ and HLG support
- Tizen, Vision AI, and Samsung TV Plus provide smart viewing features
- Bundle includes a 6-foot HDMI cable, beginner’s guide, and one-year extended protection plan
- Lightweight 15.3-pound design is suited to smaller-room installations
Cons:- Listed refresh rate is 60Hz; DLG 120Hz does not change the native rate
- 2.0-channel audio is limited to 20 watts of maximum output
- A 43-inch screen is less suited to large rooms than the 55-inch TCL T7 or QM7L
Best for: First-time TV buyers furnishing a bedroom or smaller room who want a compact Samsung smart TV with setup accessories included
Not ideal for: Competitive gamers seeking a native high-refresh panel, or home-theater buyers who want stronger built-in audio
- Screen size:43 inches
- Display technology:Mini LED
- Resolution:4K (3840 × 2160)
- Refresh rate:60 Hz
- HDR formats:HDR10+, HLG
- Operating system:Tizen
- Audio:2.0-channel, up to 20 watts
- Included bundle items:6-foot HDMI cable, home theater beginner’s guide, one-year extended protection plan
Our verdict“Choose this Samsung for a smaller room and a bundle with setup extras, but look to the TCL T7 for native 120Hz gaming.”
TCL 55-Inch T7 Series 4K QLED Smart Google TV
The TCL T7 is the straightforward choice for shoppers who want a 55-inch QLED with native 120Hz and broad streaming support. Its direct LED backlight is less elaborate than the QM7L’s Mini LED system, but the T7 pairs QLED color with Dolby Vision, HDR10+, HDR10, HLG, and Open HDR. That range gives viewers more format coverage than the Samsung S85H’s listed HDR10+ support. Google TV, Chromecast, and AirPlay 2 also make it easy to bring content from different devices.
For gaming and motion, the 120Hz native refresh rate is a meaningful step beyond the 60Hz Samsung M70H, although the QM7L goes further with 144Hz, Mini LED local dimming, and a much higher stated peak brightness. The T7’s direct LED design and Wi-Fi 5 keep it less ambitious on picture hardware and wireless standards. It suits mixed streaming and gaming better than buyers chasing the brightest HDR or deepest blacks.
Pros:- Native 120Hz refresh rate with Motion Rate 480 and MEMC frame insertion
- QLED display supports Dolby Vision, HDR10+, HDR10, HLG, and Open HDR
- Google TV includes Google Cast and AirPlay 2
- Four HDMI ports, including one with eARC, plus two USB ports
Cons:- Direct LED backlight lacks the listed local dimming system of the TCL QM7L
- Wi-Fi 5 is an older wireless standard than newer Wi-Fi generations
- Listed weight is 24.3 pounds both with and without the stand, leaving stand-inclusive weight unclear
Best for: Households wanting a 55-inch TV for streaming, everyday viewing, and gaming with native 120Hz and broad device casting
Not ideal for: Viewers seeking Mini LED brightness and local dimming, OLED black levels, or the highest listed refresh rate in this group
- Screen size:55 inches
- Display technology:4K UHD, QLED
- Resolution:4K
- Native refresh rate:120 Hz
- HDR formats:Dolby Vision, HDR10+, HDR10, HLG, Open HDR
- Backlight:Direct LED
- Smart TV platform:Google TV
- HDMI ports:4, including one with eARC
Our verdict“Choose the T7 for a versatile 55-inch streaming and gaming TV with native 120Hz, but step up to the QM7L for brighter Mini LED HDR.”
How We Picked
I ranked these 14 options by how well their stated features answer different Black Friday TV needs: general viewing, gaming, movie watching, compact-room use, and mixed work-and-entertainment setups. Picture technology, screen size, refresh-rate claims, smart platform, and the product’s intended role all shaped the comparison. I gave more weight to features that can change the viewing experience—such as OLED contrast, Mini LED backlighting, and a 144Hz panel—than to feature labels that do not clarify how a buyer will use the screen.
The ranking reflects fit and versatility rather than a single universal winner. The TCL QM7L leads for its gaming-oriented panel and Mini LED positioning; the larger LG and OLED Samsung serve distinct premium priorities. More basic 4K LED models rank as practical choices for buyers who care more about straightforward streaming or a compact size than advanced picture hardware. Since the supplied product names do not specify every detail, buyers should confirm the exact model, size, ports, and included bundle items before ordering.
Factors to Consider When Choosing Black Friday 4K TVs
Black Friday can make a feature-rich TV seem like the obvious choice, but the right set depends on the room, viewing habits, and devices you plan to connect. I would settle those needs before comparing model labels or promotion language.
Match Screen Size to Viewing Distance
Choose a screen that suits the room rather than buying the largest size within reach. A 65-inch TV can make films and sports feel more immersive, but it may dominate a small room or require a wider stand and more wall space. A 43-inch set can be a sensible fit for a bedroom, office, or secondary viewing area, though it offers less impact for group viewing. Measure the available width and check the stand footprint, not just the diagonal size. Also account for seating distance and whether you watch with several people who sit off-center. If space is tight, a well-placed compact TV can be more comfortable than a larger screen viewed too close.
Choose Picture Technology for Your Room and Content
OLED, Mini LED, QLED, and standard LED describe different approaches, but the label alone does not settle picture quality. OLED is the distinctive choice when dark-scene contrast is a priority, while Mini LED models are positioned for stronger control of backlighting than basic LED designs. QLED indicates a color-focused LCD approach, but the final picture still depends on the complete panel and processing. Bright rooms, daytime sports, and evening films place different demands on a TV, so think about when you watch most. Do not pay extra for a premium display technology if your main screen time is casual daytime viewing. Compare the exact model specifications rather than assuming every set with the same technology label performs alike.
Pay for a High Refresh Rate Only If You Can Use It
A 144Hz specification is most relevant to buyers who play games on compatible hardware or value smoother motion. It is not a reason by itself to choose one TV for ordinary streaming, where the content and source device can limit the benefit. Before paying for a faster panel, check the connections and gaming features listed for the exact model, then compare them with your console or PC. Also distinguish a high refresh rate from general claims about motion handling; they are related, but not interchangeable. If gaming is occasional, a simpler 4K set may leave more room in your budget for a larger screen. If gaming is central, prioritize a verified match between the TV, device, and games you play.
Treat the Smart Platform as Part of the Purchase
Fire TV, Roku, Google TV, and webOS can change how quickly you reach the services and settings you use. Consider which interface you already know and whether your household prefers voice search, a simple home screen, or app discovery. A familiar platform can reduce setup friction, but it should not outweigh a major mismatch in size or picture needs. Check that the streaming services you rely on are available in your region and that the remote suits the people who will use it. If you already use a separate streaming device, the built-in interface may matter less. Remember that software features and update support can vary by model year, so verify details for the exact set.
Compare the Full Black Friday Offer, Not Just the Headline
Seasonal listings can mix model years, screen sizes, and bundles that look similar at a glance. Check the full model number and confirm that the product is a TV rather than a smart monitor, especially when names share a series label. For a bundle, list what is included and decide whether each item is useful to you; an accessory does not make a better screen. Compare the connections, stand, remote, and warranty terms alongside the display features. Avoid choosing based only on a discount claim, since a lower-priced older or more basic model may not suit your needs. A good Black Friday purchase is the one whose verified features justify its cost and fit your setup.
Decide When Premium Features Are Worth Paying For
Paying more is easier to justify when a feature will improve the content you watch regularly. OLED contrast can matter for frequent movie viewing, and Mini LED or a faster panel may be useful for specific bright-room or gaming needs. If you mainly stream shows casually, prioritize a suitable size, clear setup, and a smart platform your household likes. Do not stretch for a premium screen while overlooking practical needs such as mounting space, connected devices, or audio. For a bedroom or office, a compact model may serve better than a flagship-sized display. Write down your two highest priorities before comparing offers so extra features do not distract from them.
Frequently Asked Questions
Which of these Black Friday 4K TVs makes the most sense for gaming?
The TCL QM7L is the clearest gaming-oriented option in this lineup because its listed specifications include a 144Hz refresh rate. That makes it a stronger starting point than the basic LED choices for buyers with compatible gaming hardware. Still, check the exact model’s ports and supported gaming features before buying, since a refresh-rate figure alone does not confirm every connection requirement. If gaming is occasional, a less specialized set may suit you better. Choose based on the games and devices you actually use, not the headline specification alone.
Should I choose the LG QNED84B or Samsung S85H for a 65-inch TV?
These two 65-inch models serve different picture priorities: the LG QNED84B is a Mini LED set, while the Samsung S85H is OLED. I would focus on the kinds of scenes and viewing conditions that matter most to you rather than treating one technology as an automatic winner. OLED is the more direct fit if dark-scene contrast is your priority; the LG offers a different route with Mini LED backlighting. Confirm each exact model’s brightness, connections, and room suitability before deciding. The choice is less about screen size, which is shared, and more about the display approach you prefer.
Is a 43-inch TV too small as a main living-room screen?
Not necessarily, but it depends on seating distance, room layout, and how many people watch together. The 43-inch models here are more naturally suited to compact rooms, bedrooms, and offices than to a wide seating area. Measure the viewing distance and compare it with the screen size you find comfortable before choosing. If viewers sit far away or watch from several angles, a larger set may be easier to enjoy. A compact TV can still be the better main screen when space is limited or viewing is mostly solo.
What should I check before buying a Black Friday TV bundle?
Start by confirming the complete model number, screen size, and whether the listing is for a TV or a monitor. Then identify every bundle item and decide whether you would have bought those accessories separately. Compare the included remote, stand, and stated connections with the standalone version, since the bundle name may not explain every difference. Check return and warranty terms as well, especially if the listing combines multiple products. A bundle is useful only when its included items match your setup and the display itself meets your needs.
When is a smart monitor a better choice than a regular 4K TV?
The Samsung M7 smart monitor may suit someone who wants one display for desk work and streaming, particularly in a compact space. A regular TV is usually the more natural choice for couch viewing, shared entertainment, and a living-room setup. Before choosing the M7, check its connection options, stand and mounting fit, and the viewing distance you expect to use. Do not assume that a monitor and television in the same size class offer the same features or ergonomics. If the screen will mainly serve a desk, its dual-purpose design may matter more than TV-specific conveniences.
Conclusion
My best overall pick is the TCL QM7L for buyers who want the lineup’s clearest blend of Mini LED positioning and gaming-focused refresh rate. For best value, I would start with the Insignia F50 if a straightforward 55-inch 4K Fire TV fits your needs, while checking the exact listing details before purchase. The best premium options split between the 65-inch Samsung S85H for OLED contrast and the LG QNED84B for a Mini LED alternative. For beginners, the Roku Select Series or a simple Hisense or LG 43-inch set offers a more approachable route when advanced gaming features are not a priority. For specific needs, choose the Samsung M7 if you want a desk display that also streams, or a compact 43-inch model for a smaller room; match the screen and features to your space before chasing a seasonal offer.
