TL;DR
Amazon Prime Day 2026 features major discounts on streaming services, including a half-price Apple TV trial and two-month deals on HBO, Paramount Plus, and others. These offers are available only through Amazon Prime accounts and end today.
Amazon Prime Day 2026 is concluding today with a series of significant discounts on streaming services, including a half-price Apple TV trial and two-month subscriptions to HBO, Paramount Plus, and others. These deals are available exclusively to Amazon Prime members and are part of the annual shopping event’s focus on digital entertainment.
Prime Day’s streaming deals include a two-month ad-free Apple TV+ trial at half the regular price, costing $6 per month instead of $13. HBO Max is offering a year-long ad-free subscription for $133, down from $184. Other services like Paramount Plus, Britbox, MGM Plus, Crunchyroll, Hallmark Plus, PBS Masterpiece, PBS Kids, and AMC+ are offering two-month subscriptions for just $1, a significant discount from their standard monthly rates.
These deals are only accessible through existing Amazon Prime accounts, emphasizing the event’s dual focus on tech and digital entertainment. The discounts are time-limited, ending at the close of Prime Day today, June 26, 2026.
Why These Streaming Deals Matter for Prime Day Shoppers
These discounts allow consumers to access popular streaming platforms at a fraction of the usual cost, potentially saving hundreds of dollars annually. For Amazon Prime members, this offers a cost-effective way to binge-watch new series or revisit favorites over the summer. The deals also highlight the growing importance of digital entertainment in Prime Day’s overall strategy, reflecting shifting consumer preferences toward streaming services.
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Prime Day’s Expansion into Streaming Services
Over recent years, Amazon Prime Day has expanded from focusing solely on electronics and gadgets to include significant deals on digital subscriptions. This shift aligns with broader industry trends, where streaming services have become primary entertainment sources. Last year, Prime Day featured similar discounts on streaming platforms, but 2026 marks a notable increase in the number and value of these offers, including a rare half-off Apple TV+ trial.
Historically, Prime Day has driven millions of Prime memberships and increased subscriptions to partnered streaming services, creating a win-win for Amazon and content providers. The current deals are part of this ongoing strategy, with many services offering two-month trial periods to attract new users.
“These Prime Day streaming deals provide our members with affordable access to top content, enhancing their summer entertainment options.”
— Amazon spokesperson
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Remaining Questions About Streaming Deal Validity
While most deals are confirmed to be active through the end of Prime Day today, some offers, such as the Apple TV+ trial, may have restrictions or require existing subscriptions. It is also unclear whether these discounts will be extended or renewed after Prime Day, as some services may choose to keep promotional pricing for a limited time only.
Additionally, the availability of certain deals may vary by region or account type, and users should verify eligibility before subscribing.
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Next Steps for Prime Day Streaming Subscribers
Consumers who wish to take advantage of these deals should act quickly, as most discounts end today. After Prime Day, subscribers will need to decide whether to maintain their subscriptions at regular rates or cancel. Content providers may also evaluate the success of these promotions and consider extending or modifying offers for future marketing campaigns.
Amazon is expected to release a post-Prime Day summary and possibly early promotions for upcoming holiday deals, which could include additional streaming discounts or bundle offers.
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Key Questions
Are these streaming deals available to non-Prime members?
No, these deals are exclusive to Amazon Prime members and require signing in through an existing Prime account.
Can I cancel the subscriptions after the trial period without penalty?
Yes, most services allow free cancellation before the trial period ends without any charges. Users should review each service’s cancellation policy.
Will these deals be available after Prime Day?
It is not yet clear if the discounts will continue beyond today. Some services may offer extended promotions, but most are limited to Prime Day’s duration.
Do I need to sign up for multiple services separately?
Yes, each streaming service requires a separate sign-up, but the deals are only available through Prime Day offers on Amazon.
Source: WIRED
