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Google Registry announced the launch of three top-level domains: .eat, .fly and .here. Available names can be registered through an Early Access Program starting Nov. 10, 2026; Google says public availability at a base annual price begins at 16:00 UTC on Nov. 17.
Google Registry launched three top-level domains — .eat, .fly and .here — on Nov. 10, 2026, with available names offered through an Early Access Program. The company says the domains will become publicly available at a base annual price on Nov. 17 at 16:00 UTC, after the program’s additional one-time fee ends.
Google Registry presents the suffixes as short web addresses linked to food, travel and activities or services people can access. The company lists businesses already using examples of the domains, including wingstop.eat, caddy.fly and bloodtest.here. These examples come from Google’s launch announcement; the company describes what each business does but does not provide independent measures of customer use or impact.
The announced .eat users span restaurants, food products and services. Google says Wingstop is using wingstop.eat, while Clayton Farms, a quick-service restaurant operator, is using america.eat for a project mapping access to fresh food. The company also names snack maker Ghips, salad kiosk company Xook and restaurant insurance service Kinro.
Google’s .fly examples include Caddy, which the company describes as an AI travel service operating through messaging apps, and Onfly, a business travel assistant. Other listed users are drone maker Voltair, code verification company Canary and payment recovery service Flycode. For .here, Google names Zillow, Rocket Lawyer, Apply, Pocket Worlds and SiPhox Health, with examples spanning housing, legal services, recruitment, virtual worlds and home blood testing.
A New Label for Web Addresses
The new suffixes offer businesses an alternative to familiar domain endings, with names intended to signal a service category or action. A short address such as caddy.fly can make a company’s web identity easier to associate with travel, while bloodtest.here points toward a specific service. That is Google’s rationale for the launch, not evidence that the names will attract more visitors or customers.
The rollout also gives organizations and individuals another option when choosing a web address. Its practical value will depend on which names are available, what they cost over time, and whether people recognize and trust the new endings. Google’s announcement identifies sample adopters, but it does not report registration totals, audience research or business results.
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How Registration Is Being Rolled Out
Google Registry says registration begins through an Early Access Program on Nov. 10. During that period, registrants pay an additional one-time fee that decreases daily through Nov. 17. The company says that at 16:00 UTC on Nov. 17, all three domains will be publicly available at a base annual price without that extra fee.
Customers are directed to register available names through a registrar of their choice. Google’s announcement does not identify a single exclusive registration channel or provide a full list of participating registrars. The launch is therefore both a product announcement and a staged release, with the early pricing arrangement preceding general availability.
““Each one gives businesses and individuals a clear, memorable address that tells people what they can do before they even click.””
— Google Registry
Prices and Adoption Still Unknown
Google’s announcement does not state the exact Early Access fees, the base annual price, or whether prices will differ by registrar. It also does not say how many names are available in each domain, whether any names are reserved, or what renewal prices and policies will apply. Prospective registrants will need to check the terms offered by their chosen registrar.
The company has named businesses using sample addresses, but it has not published registration figures or evidence about how customers respond to the new endings. It is not yet clear how broadly the domains will be adopted or whether the category-specific labels will change how people find or evaluate the listed services.
Public Sales Begin November 17
The next stated milestone is Nov. 17 at 16:00 UTC, when Google says .eat, .fly and .here will move from Early Access to public availability at a base annual price, without the additional one-time fee. Until then, available names can be sought through registrars participating in the program.
More information that would help buyers compare options includes registrar availability, the precise initial and renewal prices, and any restrictions on particular names. Google has not specified when it will publish those details or whether it plans to report adoption after the public release.
Key Questions
What are .eat, .fly and .here?
They are three new top-level domain endings launched by Google Registry on Nov. 10, 2026. Google associates .eat with food, .fly with travel and mobility, and .here with services and activities.
When can people register these domains?
Google says available names can be registered through its Early Access Program beginning Nov. 10. Public availability is scheduled for Nov. 17 at 16:00 UTC.
How much will a domain cost?
Google says Early Access includes an extra one-time fee that decreases daily until Nov. 17. Public availability will be at a base annual price without that extra fee, but the announcement does not give exact prices.
Where can someone register a .eat, .fly or .here name?
Google directs customers to register available names through a registrar of their choice. The announcement does not provide a complete list of registrars or confirm which names are available.
Which businesses are already using the new endings?
Google lists examples including Wingstop at wingstop.eat, Caddy at caddy.fly and SiPhox Health at bloodtest.here. These are examples cited by Google; the announcement does not include independent data on their use or results.
Source: blog.google
