TL;DR
Meta has introduced a new AI account on Threads that users cannot block, despite the feature being available for other accounts. This has caused widespread user frustration. The company states users can mute or hide AI replies instead.
Meta has confirmed that users cannot block its new AI account on Threads, a feature introduced as part of a test in select countries, sparking widespread user frustration and criticism.
Meta announced on Tuesday that it is testing a new feature on Threads allowing users to tag a Meta AI account to receive answers or context about conversations. The feature, initially available in Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore, lets users ask questions like “why is everyone obsessed with matcha” or “how do you pronounce ‘Cannes’?”.
However, users quickly discovered that there is no option to block the Meta AI account, unlike other accounts on the platform. When attempting to block the AI account via the three-dot menu on its profile, users encountered errors, and the option simply was not available. This has led to a trending topic on Threads with over one million posts discussing the inability to block Meta AI, although the trend appears to have diminished in visibility.
Meta spokesperson Christine Pai told The Verge that users can manage their experience by muting or hiding Meta AI replies or selecting the ‘Not interested’ option on AI posts, but emphasized that the current test does not include a block feature for Meta AI.
Why It Matters
This development matters because it highlights ongoing tensions around user control and transparency on social platforms. The inability to block a company’s AI account raises concerns about how much influence Meta has over user interactions and data. It also reflects broader industry debates on AI transparency and user agency, especially as platforms increasingly integrate AI features.
AI account mute button for social media
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Background
Meta has heavily invested in AI, launching models like Muse Spark in April and integrating AI features into its apps. The company aims to catch up with rivals like OpenAI and Google, spending billions on AI talent and technology. The introduction of the Meta AI account on Threads is part of this broader strategy, but the lack of blocking options is unusual compared to typical account controls.
Previous AI integrations on social platforms have generally included options to block or restrict AI accounts, making Meta’s current approach a notable departure. User backlash reflects concerns over transparency, control, and the potential for unwanted AI interactions.
“Users can manage their Meta AI experience during the test. We want to give people a way to quickly gather context before jumping into the conversation, but if you want to see fewer Meta AI replies in your Threads feed you can mute or hide Meta AI replies, or use the ‘Not interested’ option on any Meta AI post.”
— Meta spokesperson Christine Pai
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What Remains Unclear
It remains unclear whether Meta plans to introduce a blocking feature for its AI account in future updates or if the current inability to block is intentional. The company has not provided detailed timelines or explanations for this limitation, and user dissatisfaction suggests this may be a temporary or strategic decision.
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What’s Next
Meta is likely to monitor user feedback during the testing phase and may consider adding blocking options if demand persists. Further updates on the feature’s development and user controls are expected in the coming weeks, alongside broader AI integration strategies.
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Key Questions
Why can’t I block Meta’s AI account on Threads?
Meta has not yet enabled a blocking feature for its AI account during the current test phase. Users can only mute or hide AI replies, according to the company.
Will Meta add a blocking feature for the AI account?
It is not yet clear whether Meta plans to introduce a blocking option in the future. The company has not provided specific timelines or plans regarding this feature.
Why is this feature being tested in certain countries only?
Meta often tests new features in select markets to gather user feedback and assess performance before wider rollout. The current test includes Argentina, Malaysia, Mexico, Saudi Arabia, and Singapore.
How can I limit AI interactions on Threads if I can’t block the account?
You can mute or hide Meta AI replies or use the ‘Not interested’ option on AI posts to reduce AI interactions in your feed.
