TL;DR
Instagram is testing new methods to let users personalize their feed through ‘Your Algorithm’ settings. These include gestures and interface options, aiming to make customization more central.
Instagram is testing new ways for users to access and customize ‘Your Algorithm,’ a feature that allows users to specify content preferences, according to a recent post from Instagram head Adam Mosseri. These new methods include gesture-based prompts like pulling down in the feed or swiping up on Reels, as well as interface buttons beneath Reels. The company aims to make ‘Your Algorithm’ a more central part of user experience, though some features are still in testing.
In a post on June 27, 2026, Adam Mosseri shared examples of upcoming interface changes designed to give users more control over their content feed. These include pulling down in the main feed to access ‘Your Algorithm’ settings, and swiping up on Reels to bring up similar customization prompts. Additionally, buttons beneath individual Reels will let users indicate whether they want to see more or less of similar content.
These features are currently in testing, with some already visible to users in select regions or accounts. Mosseri emphasized that some features might not be rolled out widely or could change before full release. The goal, according to Mosseri, is to evolve ‘Your Algorithm’ from a static setting into a more integrated, accessible part of the app experience. Feedback from users and testing results will influence the final implementation.
Since launching ‘Your Algorithm’ last year, Instagram has been gradually expanding its customization options. The feature allows users to influence the content they see based on selected topics, but until now, access has been limited to specific menus or settings. These new interaction methods aim to streamline and normalize customization, making it more intuitive and immediate.
Enhanced Personalization Through Intuitive Controls
This development indicates Instagram’s focus on increasing user control over content, which could improve user satisfaction and engagement. By integrating ‘Your Algorithm’ controls into familiar gestures and interface elements, Instagram aims to reduce friction in customization, potentially leading to more relevant content feeds. This move aligns with broader social media trends emphasizing personalized experiences and user agency. However, it also raises questions about how these controls might influence content diversity and algorithmic transparency.
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Evolution of Content Customization on Instagram
Instagram introduced ‘Your Algorithm’ in 2025 as a way for users to specify topics they want to see more or less of, part of a broader effort to improve feed relevance. Since then, the company has been experimenting with different ways to make these controls more accessible. Prior to this, customization options were primarily found in settings menus, which some users found less intuitive. The recent tests reflect Instagram’s ongoing push to embed personalization features directly into the user interface through gestures and quick controls.
This move also comes amid increased competition among social platforms to offer better content filtering and user control, as well as ongoing debates about algorithmic transparency and content diversity. The company has not yet announced a full rollout plan for these features or how they will be integrated into the main app experience.
“Instagram’s new interaction-based access to ‘Your Algorithm’ could significantly improve how users control their content, making personalization more seamless.”
— an anonymous researcher
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Extent and Adoption of New Customization Features
It is not yet clear how widely these features are being tested or when they will be available to all users. Instagram has not provided detailed timelines or confirmed whether these gestures will be incorporated into the main app interface permanently. Additionally, it remains uncertain how user feedback will influence the final design and whether these controls will be expanded or limited in scope.
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Next Steps in Testing and Rollout Plans
Instagram will likely continue testing these new interaction methods across different regions and user groups. The company may gather feedback to refine the features before a broader rollout. Watch for official announcements from Instagram regarding the availability of these customization options and any further interface updates aimed at enhancing user control over content preferences.
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Key Questions
How will these new features improve my Instagram experience?
They aim to make it easier to customize your feed using simple gestures and controls, giving you more direct influence over the content you see.
Are these features available to all users now?
No, they are currently in testing and may not be available to everyone yet. Instagram has not announced a full rollout plan.
Will these controls affect what content I see from the accounts I follow?
Yes, the goal is to give you more control over the types of content, including posts from accounts you follow, that appear in your feed.
Could these features impact content diversity on Instagram?
It’s possible. More personalized controls could lead to a narrower content experience, which raises questions about algorithmic transparency and diversity.
When might I see these features available on my account?
There is no official timeline yet; they are still in testing. Keep an eye on Instagram updates for future announcements.
Source: TechCrunch
